Nudges no verbales
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Palabras clave

Economía conductual, nudge, metodología BASIC@, comportamiento no verbal, toque de Midas, efecto halo, mirada.

Cómo citar

Viñambres González, R. (2024). Nudges no verbales: Herramientas para el diseño de intervenciones dentro de la Economía de la Conducta. Behavior & Law Journal, 10(1). https://doi.org/10.47442/blj.2024.118

Resumen

Ciertas exhibiciones no verbales influyen en la concesión de peticiones de extraños, la adhesión al tratamiento médico, las propinas en restaurantes, la percepción de profesionalidad, dominio, poder, estatus y la activación del efecto halo. La expresión facial, la postura corporal, los gestos, la apariencia, el paralenguaje, la proxémica, la háptica y la mirada ofrecen comportamientos que pueden considerarse nudges no verbales. El objetivo de este artículo es reunir hallazgos relevantes sobre comportamiento no verbal obtenidos de la experimentación con los distintos canales no verbales de expresión. Estos pueden servir de palancas para reducir comportamientos no deseables y potenciar aquellos que favorecen la comunicación en cualquier entorno de la vida personal y profesional. El reto es incluirlos en el diseño de intervenciones conductuales siguiendo los conceptos y las metodologías de la Economía de la Conducta.

https://doi.org/10.47442/blj.2024.118
pdf

Citas

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